Hi, I’m Rachelle McCracken and photography is my passion and calling in this life. Looking at the world through a lens has helped challenge me to cultivate a continually thinking, changing, growing, and inquisitive nature in a way I approach each project. The journey and process I take each client through is a very unique and rewarding experience and one that I will never take for granted. Photography is something that invigorates me to get up every morning knowing, each shoot and undertaking will be different and is certainly a blessing and responsibility I take very seriously.

I have always felt photos are the best way to preserve and re-experience past memories. In the same way that certain smells, possessions, and places will trigger a flood of nostalgia, a photo can invoke an intense memory or experience in your life. “A photo is worth a thousand words” and I always aim to make sure all my clients photos tell their story without ever having to utter a single word. This idea of storytelling is at the core of my business and is a personal passion to create timeless memories for my clients during their most personal and intimate times with nothing more than a simple image. I am fairly diverse in the type of photography I have experience shooting but the following subjects tend to be my most popular categories:

* NEWBORNS
· High School Seniors
· Professional Portfolio Headshots
· Family Portraits

I enjoy specializing in natural light photography, which is something we have an abundance of in the Phoenix, Arizona area! I will always stay true to my creativity and overall style. I encourage any and all prospective clients to browse through my portfolio to get a sense of my work and if you feel a connection with my style than it’s likely that we will work well together! I approach each client and photo shoot as if I am spending the day with an old friend. I want to get to know you, your story, quirks, and make sure your true personality shines through in the final result. So we will chat, laugh, squeal, and play, and create great memories together.

So lets make some magic happen. You tell me your story & I’ll tell you mine.